The cookies industry is quite fascinating to cover, and owning one can certainly be worth your investment (if chosen wisely). Obviously, the demand for cookies and other bakery products has shown a significant jump in the last few decades.
With the current market capitalization of nearly $12.07 billion in 2023, the American cookies industry is poised to grow further to reach to a valuation of $14.25 billion in 2028, exhibiting a CAGR growth rate of 3.38%, during the fiscal year 2023-2028 – Based on the Mortor Intelligence Report.
The immense growth prospect of the billion-dollar industry may intrigue aspiring candidates to partner with one of the pioneer brands, but considering the availability of numerous brands, you might feel overwhelmed.
If you have ever dreamed of owning a Cookies Franchise, you may have come across the Insomnia Cookies Franchise, which possess over two decade of experiece and currently operates nearly 240 outlets.
In this comprehensive article, we’ll delve into the details of Insomnia Cookies, along with its company overview, growth strategy, estimated cost, profit margin. With all these, we’ll also shed light on whether Insomnia Cookies sells franchise.
- Brand: Insomnia Cookies
- Founded: 2003
- Founder: Seth Berkowitz
- Industry: Bakery
- No. of outlet: 240+
- Area served: United States
- Franchise Fee: NA
- Royalty Fee: NA
- Model: Company-owned model
- Est. Initial Investment: $250K to $550K
Table of Contents
Overview of Insomnia Cookies Franchise
Insomnia Cookies was started in 2003 by aspiring entrepreneur, Seth Berkowitz.
The chain is one of the most popular and leading cookies stores in the United States that specializes in offering a diverse range of flavorful baked cookies, ice cream, brownies, ice cream sandwiches.
The franchise embark on its exciting journey from baking and delivering cookies from a dorm room to students on campus late at night to setting up its first cookie shop in New York City in 2006.
Fast forward to today, and you’ll be delighted to know that this little cookie haven has grown into a cookie empire with over 240 stores across the country.
That’s right, Insomnia Cookies didn’t just stop at one or two shops; they’ve been opening an impressive average of 12 new outlets every year!
The chain were expanding its outlets strategically across the country and were on a track to cement their position as an industry leader.
In 2018, Krispy Kreme acquired the entire stores of Insomnia Cookies business at an investment of under $500 million. However, The Insomnia Cookies remains to operate an Independent and standalone company.
Furthermore, the chain introduced various membership programs, with one standout program called “CookiesMagic. in March 2021“
In this subscription model, priced at $9.99 per month, members enjoy a daily complimentary classic cookie, free local delivery from Insomnia Cookies locations, and a range of additional perks.
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The Journey of Insomnia Cookies
2003: Insomnia Cookies was born in the cozy confines of Seth Berkowitz’s University of Pennsylvania dorm room.
2006: Insomnia made its grand debut in brick-and-mortar form with the opening of its first store in Syracuse, NY.
2008: Taking to the streets, the cookie crusaders rolled out a fleet of food trucks.
2014: Milestone alert! Insomnia Cookies celebrated the inauguration of its 50th store, nestled in the heart of NYC.
2015: The sweet festivities kicked off with Insomnia’s very first National Cookie Day celebration.
2016: The delectable Red Velvet cookie made its debut and flew off the shelves faster than you can say “yum.” It’s now a beloved annual treat.
2016: Vegan vibes took center stage as Insomnia introduced a lineup of plant-based cookies, which soon became permanent menu fixtures.
2016: The cookie empire reached triple digits with the grand opening of its 100th store.
2017: Insomnia Cookies went national, launching its nationwide shipping program to spread cookie joy coast to coast.
2020: Craving more indulgence? Insomnia answered with the introduction of Dippers, perfect for those Insomniacs who want to double down on deliciousness.
2021: A sweet milestone was reached as Insomnia celebrated the opening of its 200th store.
2021: Enter CookieLab, a South Philadelphia hotspot. This internet-famous flagship Insomnia destination is a blend of sweet delight and experiential playground, where guests can craft their own irresistible cookie creations.
You can also check out their Journey on their official website.
Key Facts on Insomnia Cookies
| Sr No. | Type | Private |
|---|---|---|
| 1 | Trade Name | Insomnia Cookies |
| 2 | Industry | Bakery, Cookies & Desserts |
| 3 | Founded | 2003 |
| 4 | Founders Or Parent Company | Seth Berkowitz, Parent Brand – Krispy Kreme, Inc. |
| 5 | Corporate Headquarters | Philadelphia, Pennsylvania, U.S. |
| 6 | Number of locations | 240 + Outlets |
| 7 | Area served | United States |
| 8 | Model | Company-owned and operated |
| 9 | Menu offering | baked cookies, ice cream, brownies, ice cream sandwiches. |
| 10 | Revenue | Approximately $369 million |
| 11 | Website | https://insomniacookies.com |
Why consider owning an Insomnia Cookies Franchise?
- Proven business model:
- Insomnia Cookies grew from scratch from a University’s dorm to a pioneer brand in the cookies industry.
- At present, with nearly two decade of extensive experience and impressive customer base, the interested candidates will certainly benefit from its brand image.
- Insomnia Cookies grew from scratch from a University’s dorm to a pioneer brand in the cookies industry.
- Consistent innvotation and diverse range of Vegan options:
- Insomnia Cookies doesn’t just sell cookies; it creates crave-worthy experiences.
- From Red Velvet cookies to a line of vegan options, a franchise owner will eventually have a diverse range of bakery item to cater to the demand of American.
- Insomnia Cookies doesn’t just sell cookies; it creates crave-worthy experiences.
- Exceptional quality:
- The brand has cemented its position in the market for their delivering freshly baked cookies that exceed customer expectations.
- This wholesome experience will eventually draw attention of the cookies enthusiasts in your locality, leading to a better and consistent revenue stream.
- The brand has cemented its position in the market for their delivering freshly baked cookies that exceed customer expectations.
- Franchisee Support:
- Insomnia Cookies provides comprehensive training, ongoing support, and a network of experienced franchisees to help you succeed.
- Tech-Savvy Approach
- The brand’s user-friendly app and online ordering system make it convenient for customers, enhancing their experience and boosting sales.
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Is Insomnia Cookies a Franchise?
Insomnia Cookies is undoubtedly one of the favorite bakery brand of every cookies cravers. Currently, the chain has expanded its presence with more than 240 outlets across the country.
It’s also worthy mentioning that Krispy Kreme has acquired Insomnia Cookies at a price point of nearly $350 million. While Krispy Kreme owns the majority stake in the firm, the Insomnia Cookies still operates as an independent and standalone bakery firm.
While Insomnia Cookies used to offer franchises in the past, the chain has now paused accepting new applications for franchising. Instead, they are focusing on creating irresistible experiences for all consumers through their innovative CookieLab.
The entire outlets over 240 locations of Insomnia Cookies are compnay-owned and they haven’t sold a single location till this date.
How much does an Insomnia Cookies Franchise Cost?
Insomnia Cookies, originally founded on the idea of baking and delivering cookies to late-night studying students, opened its first brick-and-mortar store in New York in 2006.
Over the years, they expanded through various models, including traditional retail spaces and food trucks. While some locations thrived due to high customer footfall, others posed affordability challenges.
Therefore, the initial setup cost for the Insomnia Cookies is eventually dependent on several factors, including the outlet geographical location, floor area for restaurant, average rent, and the amount required to furnish the selection premise.
Nevertheless, According to its current brand standard and locality, the initial investment for opening an Insomnia Cookies Franchise may cost approximately $250K to $550K for a floor space of at least 1000 sq feet.
Additionally, The above-mentioned initial investment for Insomnia Cookies covers the expenses or fee such as Franchise fees, Marketing Fees, Equipment, and other necessary fees.
How much could be Insomnia Cookies Franchise Fee
The franchise fee for Insomnia Cookies may range between $30,000 and $50,000. Furthermore, Interested candidates may also need to meet the minimum financial requirement of at least Net Worth of $400,000 and at least $200,000 in liquid assets.
In addition to this, The franchise owner may be also liable to pay a royalty fee of at least 5-8% and ad marketing fee of 1-3%.
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How much is Insomnia Cookies Franchise Profit Margin?
The overall cookies industry is expanding and brands like Insomnia Cookies has certainly an upper hand in the highly competitive market.
Obviously, Their expertise can’t be overlooked, which hasn’t only broadened their market presence but has also attracted an impressive customer base with their delicious and crave-worthy cookies.
Let’s look at some highlights from Krispy Kreme’s annual report:
- According to its parent company, Insomnia Cookies managed to achieve over 40% of its sales through e-commerce in fiscal 2022, thanks to its digital-first concept.
- Insomnia Cookies operates a nationwide, efficient supply chain. To support the Insomnia Cookies shops, third-party logistic providers bring ingredients and supplies to their bakeries to create their warm, delicious products.
- There have been consistent growth in the overall systemwide revenue.
Considering all these factors, including its robust stores presence, delectable range of cookies offering, growing customer base, and established brand image, franchisees are expected to garner a profit margin of 10-15%.
What the requirements for the Insomnia Cookies Franchise? (if offered)
- First and foremost, one should be financially well-qualified and have good credit to start a Sweetgreen location. Additionally, they should be prepared to invest a minimum of $250K to $550K.
- You need to find a retail space of at least 1000 sq feet for Insomnia Cookies shops, located at high-traffic locations with a plenty of parking space.
- One must possess excellent communication skills, be customer service-oriented, and value honesty and business ethics to become an approved Insomnia Cookies outlet owner.
- Interested franchisees should have passion to work in the Bakery industry and should possess the leadership and financial skills to operate an Insomnia Cookies Franchise.
What are the alternatives to Insomnia Cookies Franchise?
With its nationwide presence, Insomnia Cookies remains one of the most popular brand in the cookies industry.
However, it’s a fact that the chain still operates under a company-owned model and has not embraced the franchise model, and it’s unlikely to do so in the future.
Nevertheless, there are a few opportunities that may worth your consideration:
Crumbl Cookies Franchise
If you’re looking for a cookies franchise and Crumbl Cookies isn’t on your list, then you might be missing out.
Crumbl Cookies was established in 2017 by Jason McGowan and Sawyer Hemsley. From starting as a solely family-owned business, Crumbl Cookies has currently grown into a chain of over 600 outlets in the United States.
The brand serves over 200 flavors of cookies, and desserts, such as cakes, candies, pies, and more.
With an annual revenue figure of nearly $1.5 million, the demand for their franchises reached new heights.
Currently, to become one of their partner, you may need to invest at least $227,666 to $567,833, which would include the franchise fee of $50,000.
Learn more: Why Crumbl Cookies Franchise Worth Investing? – Apply, Cost, & Profit
Dirty Dough Franchise
Dirty Dough also shares similar story as of its competitor Insomnia Cookies. It was founded in 2018 by Bennett Maxwell.
The brand introduced its franchise program in 2021 and currently operates nearly 15 outlets nationwide. Additionally, the chain has laid out its future plans to open another 70-80 stores in the upcoming year, bringing the total store count to 100.
The chain did face some challenges when Crumbl Cookies filed a lawsuit against the brand, which was later settled.
Unlike, Insomnia Cookies, one can become a franchise partner of Dirty Dough with an initial investment of $161,100 to $ 386,500, which also includes the franchise fee of $49,500.
Learn more: How to Get Dirty Dough Franchise? : Alternatives, Cost, & Profit
| Type of Fee | Dirty Dough | Crumbl Cookies |
|---|---|---|
| Franchise Fee | $49,500 | $50,000 |
| Royalty Fee | 7% | 8% |
| Ad Royalty Fee | 3% | 2% |
| Agreement Period | 10 Years | 10 Years |
| Veteran Discount | Available | Unknown |
| Required liquid capital | $150,000 | $150,000 |
| Net Worth | NA | $500,000 |
| Total Initial Investment | $161,100 to $386,500 | $227,666 to $567,833 |
How to Get Insomnia Cookies Franchise?
Currently, Insomia Cookies doesn’t sell its franchises and is yet to embrace the franchise model. Furtheremore, it’s worthy noting that since its foundation, Insomnia remains to operate under a company-owned model.
The brand was acquired by Krispy Kreme in 2018, but remains to operate as an seperate entity and under its own logo.
However, you can reach out the Insomnia Cookies team by following mentioned steps:
- Visit the Insomnia Cookies’ official website and navigate to the Contact page.
- You may need to fill in the personal details like Name, Email ID, Phone number, and other required information.
Final Takeaway – Conclusion
The demand for Insomnia Cookies is exceptionally high, with numerous queries flooding Google about owning their franchises. In conclusion, Insomnia Cookies is undoubtedly a popular cookies brand, celebrated for its delectable range of freshly baked cookies, ice cream, and more.
While you can undoubtedly savor their lip-smacking treats, becoming a franchise partner with them is not an option. Since its inception, the chain has remained a company-owned brand, boasting a robust presence with nearly 240 shops nationwide.
If you’ve been considering franchising an Insomnia Cookies Franchise, it’s highly unlikely to happen in the near future. You may want to explore other bakery franchise opportunities listed on our platform.
Good Luck!! Happy Franchising!!
Want to explore more? Then check out below franchising opportunities.
Food & Beverages Franchise, Bakery Franchise, Home Improvement, Car wash, Real Estate, and Tea & Café Franchise
FAQ
How much it may require to franchise an Insomia Cookies?
Insomnia Cookies doesn’t embrace the franchise model. However, as per the other brand investment cost, the initial investmet cost for Insomnia Cookies Franchise may range between $250K to $550K.
Is Insomnia Cookies Franchise Profitable?
Insomnia Cookies was acquired by Krispy Kreme, but it still operates as an Independent brand. According to its latest financial report, the overall revenue figure has grown significantly and so its outlet’s presence.
Therefore, considering its factors and its renwoned brand image, it is highly anticipated that the Insomnia Cookies Franchise may be churing a profit margin of 8-15%.Does Insomnia Cookies Franchise?
Unfortunately, No. Insomnia Cookies is solely a company-owned cookies chain, which is yet to embrace the franchise concept. At present, they have around 240 shops and all of them are company-owned.
