HomeBakery/Desserts FranchiseHow to Get Dirty Dough Franchise? : Alternatives, Cost, & Profit

How to Get Dirty Dough Franchise? : Alternatives, Cost, & Profit

Have you ever imagined how much a business can grow by selling a delectable range of cookies to its customers? Perhaps you’ve been scouring the internet, searching for the most lucrative investment opportunity in the industry?

Are you a passionate entrepreneur who has been diligently searching for an alternative to the Crumbl Cookies franchise? Or perhaps you’ve landed here to learn more about the Dirty Dough Cookies franchise?

If you have answered “yes” for any of the query, then you should be curious to learn more about the Dirty Dough chain that has taken the dessert/ cookies industry by storm.

Yes, we are talking about Dirty Dough franchise – a popular chain that just begun its franchising program and anticipating to cross over 100 outlets in coming years.

In this blog, we’ll cover a comprehensive article on starting a Dirty Dough Franchise in your city along with its capital required, cost, profitexpansion strategies, and step-by-step guidelines to get this franchise – and answer some common questions about the chain.

Dirty Dough Franchise Opportunity
  • Brand: Dirty Dough
  • Founded: 2018
  • FounderBennett Maxwell
  • Industry: Food and Bakery
  • No. of outlet: 15
  • Area served: United States
  • Franchise Fee: $49,500
  • Royalty Fee: 7%
  • Model: Franchise
  • Initial Investment: $161,100 and $ 386,500

Overview of Dirty Dough Franchise?

Overview of Dirty Dough Franchise

Starting with a simple idea that originated in a dorm room kitchen in Tempe, Arizona, in 2018, Dirty Dough Cookies has grown into a prominent brand in the dessert industry.

The chain was founded by the renowned entrepreneur Bennett Maxwell, who has weathered a storm in the fiercely competitive market. As mentioned earlier, Dirty Dough was established just a year after Crumbl Cookies, putting them in direct competition with the billion-dollar brand at their initial stage.

Within its first few years of operation, the chain did grab the attention of cookie enthusiasts but soon had to face some challenges, especially when its competitor, Crumbl Cookies, filed a lawsuit against the brand, alleging the copying of their business model and recipe.

Despite facing some sudden challenges, Dirty Dough bravely navigated through difficult times and maintained their focus on the business, which not only helped them to establish their presence in the highly competitive industry but also represented their true character as a humble brand growing from scratch to becoming a national sensation.

With its expertly crafted recipes with top-of-the line ingredients, Dirty Dough certainly strives to be a relatable, real-life brand that truly justifies its tagline, “Proudly Unique, Inside and Out.”.

The chain started its franchising program in late 2021 and has opened a few outlets in Utah and nearby states. Dirty Dough has also laid out an ambitious plan to expand their outlet count by 100 in the coming few years and is expecting applications from passionate entrepreneurs to join them.

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Key Facts on Dirty Dough

Sr No.TypePrivate
1Trade NameDirty Dough
2IndustryF & B, Bakery
4Founders Or Parent CompanyBennett Maxwell
5Corporate HeadquartersTempe, AZ
6Number of locations15 + Outlets
7Area servedUnited States
9Menu offeringLip-smacking range of cookies,
and other bakery items
10RevenueApproximately $461K annual gross sales

Why consider owning a Dirty Dough Franchise?

Owning a Dirty Dough Franchise
  1. Immense growth potential:
    • While many brands have a nationwide presence and limited location availability for franchisees, Dirty Dough presents a promising opportunity with substantial potential for growth in the future.
  2. Affordable business model:
    • Dirty Dough provides an affordable business model, and one can take up its franchises with an initial investment of merely $161,100. Additionally, they offer cost-effective mobile unit franchises (low overhead costs), which are usually best for some events.
  3. Exciting range of menus:
    • To meet the demands of its regular and loyal customers, Dirty Dough consistently rotates its menu on a weekly basis, introducing new flavors.
      • This practice enables the franchisee to offer exciting cookie flavors every time a customer visits their stores, ultimately leading to a robust sales stream and increased customer traffic.
  4. Low operational costs:
    • As compared with its competitors, owning and operating a Dirty Dough store will demand a relatively low labor cost, which can eventually boost the net profitability of the store.

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How much does Dirty Dough Franchise Cost?

Dirty Dough Franchise Cost

The total initial investment for starting a Dirty Dough store in your area will eventually depend on several factors, including the chosen model (either the brick-and-mortar retail space or the mobile franchise), the outlet’s geographical location, the available floor space, and more.

According to the latest Dirty Dough FDD, one may require an initial investment ranging between $161,100 and $386,500, which includes the franchise fee of $49,500 to $52,000 for a brick-and-mortar Dirty Dough franchise.

On the other hand, candidates interested in owning a Dirty Dough Mobile Franchise have to make an initial investment of between $104,300 and $150,500, including the franchise fee of $97,000 and $121,000.

How much is the Dirty Dough Franchise Fee?

The franchise fee for Dirty Dough (Brick and Mortar retail space) starts at the price point of $49,500, potentially reaching up to $52,000. Furthermore, interested candidates should also meet the minimum financial requirement of at least $150,000 in liquid assets.

Additional Cost for Dirty Dough

The on-going royalty fee for the Dirty Dough franchise is 7%, and the marketing fee is 3%, which will be calculated based on the monthly gross sales.

Type of FeeCost & Other details
Franchise Fee$49,500
Royalty Fee7%
Ad Royalty Fee3%
Agreement Period10 Years
Veteran DiscountAvailable
Required liquid capital$150,000
Grand Opening Charges$5,000 – $10,000
Total Initial Investment$161,100 and $ 386,500

Candidates interested in entering into an area development agreement are required to open a minimum of five stores.

For each unit, one needs to pay an upfront fee of $15,000, totaling $75,000, plus the area development fee of $30,000, resulting in a total investment of $105,000 to initiate the area development agreement.

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How much is Dirty Dough Franchise Profit Margin?

Dirty Dough Franchise ROI

The Dirty Dough Cookies chain is a recent entrant in the market, having started offering its franchises just two years ago, in 2021. Currently, they operate approximately 15 stores in their home state and a few more locations in the United States.

Nevertheless, considering the growing market base of the bakery industry, expansion potential, cost-effective set-up cost, delicious range of cookies clubbed with weekly rotating menus, and low operational costs, franchise aspirants can anticipate generating a net profit margin of 15% to 25%.

Additionally, the profit figures are quite dependent on the chosen model, the outlet’s geographical location, the brand image in the market, and the overall footfall of the customers at the outlet.

Considering an average net profit margin of nearly 20%, it may take approximately 4 to 5 years to recoup your investment. If you operate a single outlet, the recovery period might be longer. However, with multiple locations, you can expect a quicker return on your investment.

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What are the alternatives to Dirty Dough Franchise?

If you have been passionately searching for a lucrative franchise opportunity in the dessert industry, the Dirty Dough cookies store might have caught your attention.

However, deciding to invest in a single final brand may require extensive research on your part. So, one needs to set their goals and start exploring other opportunities, and should perform the detailed comparison and its competitive advantages against its competitors.

Let’s have look at its potential competitors:

Crumbl Cookies Franchise

Have you been looking for Dirty Dough’s competitor, then you shouldn’t miss its one and top tier brand, Crumbl Cookies. The chain is undoubtedly one of the most popular dessert and bakery chain of the United States.

Jason and Sawyer kept the foundation of Crumbl Stores in 2017 and since then it has grown into a chain of over 600 outlets across the country.

With a gigantic revenue figure of $1,582,090, Crumbl is renowned for disrupting the America’s bakery industry. To become an approved franchise owner of Crumbl store, one may need to invest a little more than Dirty Dough cookies store, which is nearly $227,666 to $567,833.

As a franchisee, you need to pay a royalty fee of 8%, a 1% more than the Dirty Dough.

Read more: Why Crumbl Cookies Franchise Worth Investing? – Apply, Cost, & Profit – Crumbl Cookies

Nothing Bundt Cake Franchise

With nearly over two and half decades of experience in the bakery industry, Nothing Bundt Cakes can be considered as another alternatives to the Dirty Dough.

Conceptualized in 1997 by Debra Shwetz and Dena Tripp, Nothing Bundt Cakes may require a significantly more investment as compared to Crumbl Cookies and Dirty Dough but its franchise fee is nearly around $35,000.

The chain has been also awarded multiple times by several leading franchise platform and media houses. Do check out our detailed article:

Read more: How to Start a Nothing Bundt Cakes Franchise – Cost, Fee, & Profit

Tabular comparison of its alternatives

Tabular comparison of Dirty Dough Franchise Alternatives

How to Get Dirty Dough Franchise?

If you meet the financial requirement for the Dirty Dough cookies store and are passionate about taking this to another level, you are certainly one step away from partnering with the brand.

One can avail the franchise of Dirty Dough with the help of following steps:

  1. Visit the official website and click on the Become a franchisee button:
    • You can also reach there by clicking on the highlighted link. Potential candidates are required to fill in the details like Name, Email ID, Phone Number, City, State, and other necessary info.

Final Takeaway – Conclusion

Undoubtedly, Dirty Dough is emerging as a popular brand. With merely 15 locations in hand, the chain is planning to take their store count beyond 150 in the coming years.

The bottom line –

While the chain is relatively new to the market and faces competition from brands like Crumbl Cookies, there is certainly a lot of work to happen in near future.

Currently, assessing its profitability is challenging. However, considering the industry’s robust growth prospects and the choices available for its store’s expansion, Dirty Dough could exploit that and position itself as a pioneer brand in the industry.

Interested candidates are also requested to keep an eye on the lawsuit which was filed by Crumbl cookies. As it could significantly impact the Dirty Dough’s growth rate.

Good Luck!! Happy Franchising!!

Want to explore more? Then check out below franchising opportunities.

Food & Beverages FranchiseBakery FranchiseHome ImprovementCar wash, Real Estate, and Tea & Café Franchise


  1. How much does it cost to start a Dirty Dough Franchise?

    Ans: To become an approved Dirty Dough franchisee, one may need to have an initial investment of at least of $161,100 and $ 386,500.

  2. Is Dirty Dough Franchise Profitable?

    Ans: Dirty Dough has recently begun its franchising program and currently operates nearly 15 outlets in the country. Additionally, the chain hasn’t disclosed the sales figures for its outlets. Furthermore, as per the industry standard, a Dirty Dough outlet owners are expected to have a net profit margin of at least 12-25%.

  3. How much does Dirty Dough Franchise owner make?

    Ans: Given the outlet’s presence in a high-traffic area with exceptional customer footfall, a franchise owner can expect an annual revenue ranging from approximately $60,000 to potentially exceeding $100,000.
    Based on these statistics, an outlet owner can anticipate recouping their investment in 4 to 6 years.

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