Have you ever dreamt of partnering with a popular American beverage retail chain to start an innovative and rejuvenating beverage outlet? Perhaps your extensive research on the Swig franchise has led you here.
Whatever the case may be, you must be curious to learn about the Utah-based drive-thru drink shops that have expanded from a single outlet in 2013 to over 40 outlets in 2023. It’s also quite fascinating to learn how a simple idea can turn into a successful venture through proper dedication and strategy.
- Brand: Swig
- Founded: 2010
- Founder: Nicole Tanner
- Industry: Food and Cafe
- No. of outlet: 46
- Area served: United States
- Franchise Fee: $39,500
- Royalty Fee: 7%
- Model: Franchise
- Initial Investment: $534,900 and $1,118,000
Table of Contents
Overview of Swig Franchise
Nicole Tanner and her husband laid the foundation of Swig – drink-by drive concept in Saint George, Utah in 2010. The concept was such a hit that the entrepreneurs continued to open multiple drive-thru stores year after year.
Undoubtedly, there was a growing demand for an exceptional drive-thru experience, and the entrepreneurs were quick to recognize the future potential in the quality fountain drinks segment. But how did it get its name – Swig?
Well, it all began with a simple question from Nicole’s husband: ‘Can I have a swig of your drink?’.
Swig is quite popular for its specialty beverages, primarily for its flavored sodas and drinks. They offer a wide range of flavors and mix-ins, and their menu includes freshly prepared cookies and other options, enabling the franchise to cater to a broader audience in the vicinity.
At present, the chain operates nearly 40+ drive-thru outlets across the country and plans to expand to other states via franchising in the coming years. Scroll down to learn more about its journey, cost, and profits.
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The Journey of Swig
Emerging from a brainstorming session focused on delivering an exceptional drive-thru experience to customers, the chain opened its first outlet in 2010, located near Dixie State University.
Shortly after the launch of its inaugural store, Swig’s Facebook page was inundated with requests for expansion into Salt Lake City.
Responding to the thriving demand, the chain opened its second outlet in 2013 on Saint George Boulevard, providing them with an opportunity to serve the quality fountain drink enthusiasts in that specific area.
As of September 2023, Swig operates over 45+ outlets across the country. Additionally, the chain has recently opened the door for franchise enthusiasts looking to venture into the exciting world of “Dirty Sodas”.
Key Facts on Swig
| Sr No. | Type | Private |
|---|---|---|
| 1 | Trade Name | Swig |
| 2 | Industry | Beverages, Drive-thru concept |
| 3 | Founded | 2010 |
| 4 | Founders Or Parent Company | Nicole Tanner and her husband |
| 5 | Corporate Headquarters | Saint George, Utah |
| 6 | Number of locations | 45 + Outlets |
| 7 | Area served | United States |
| 8 | Model | Self owned and Franchise |
| 9 | Menu offering | Dirty Sodas, Cookies, and more |
| 10 | Revenue | $18.7 Million |
| 11 | Website | https://swigdrinks.com |
Why consider owning a Swig Franchise?
- Fan-Favorite ‘Dirty Sodas’:
- The chain has garnered an immense fan following for its uniquely prepared ‘Dirty Sodas’, and as its franchisees, you’ll leverage the brand’s established customer base, which can help you generate a consistent revenue stream.
- Drive-Thru Success: 40+ Outlets in 10 Years:
- The franchise primarily operates on a drive-thru concept, and with over 40 outlets in the last 10 years, Swig has certainly cemented its position as a prominent player in the industry.
- Varieties of drink concept and cravings:
- As a franchisee, you’ll cater to some of the most demanding and popular offerings, including Refreshers, Revivers (Swig’s proprietary energy drink), boba teas, sweet teas, hot chocolate, and treats with a wide array of dipping options.
- This will further strengthen the customer’s base, leading to an stable income stream for the franchisees.
- As a franchisee, you’ll cater to some of the most demanding and popular offerings, including Refreshers, Revivers (Swig’s proprietary energy drink), boba teas, sweet teas, hot chocolate, and treats with a wide array of dipping options.
- Training and support:
- Interested franchise prospects may also get benefit from Swig’s proven business model and successful track record of operating its outlet, and its extensive training program may provide enough insight on company’s operation and day-to-day task.
- Marketing and advertising Support:
- As a franchisee, you’ll leverage Swig’ marketing campaigns, such as social media promotion and digital advertising to create brand awareness in your neighborhood.
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How much does a Swig Franchise Cost?
The total initial investment for starting a Swig drive-thru outlet in your area will eventually depend on the several factors including the outlets geographical location, the available floor space, and more.
According to the latest Dirty Dough FDD, one may require to have an initial investment ranging between $534,900 and $1,118,000, which includes the franchise fee of $39,500 for a Swig franchise.
Additionally, Interested candidates are expected to open at least 5 locations.
How much is the Swig Franchise Fee?
The franchise fee for Swig starts at the price point of $39,500. Furthermore, Interested candidates should also meet the minimum financial requirement of at least $300,000 in liquid assets and net worth of $750,000.
| Type of Cost | Low Level | High Level |
|---|---|---|
| Initial franchise fee | $39,500 | $39,500 |
| Initial training | $3,000 | $10,000 |
| Real estate improvements | $260,000 | $700,000 |
| Site development fee | $35,000 | $35,000 |
| Rent (3 months of rent, plus a security deposit) | $6,400 | $33,000 |
| Equipment, furniture, fixtures, décor, and supplies | $78,500 | $115,000 |
| Uniforms and Tumblers | $4,000 | $7,000 |
| POS system, computer hardware, and software | $12,000 | $18,500 |
| Signs | $18,000 | $25,000 |
| Miscellaneous opening costs | $5,000 | $25,000 |
| Opening inventory | $8,500 | $15,000 |
| Grand opening assistance fee | $10,000 | $15,000 |
| Grand opening marketing | $25,000 | $35,000 |
| Additional funds | $30,000 | $45,000 |
| Total Estimated cost | $534,900 | $1,118,000 |
Additional Cost for Swig
The on-going royalty fee for Swig franchise is 7% and brand fee is 2%, which will be calculated based on the monthly gross sales. In addition to this, the franchisees will also be liable to pay a monthly technology fee of $400.
| Type of Fee | Cost & Other details |
|---|---|
| Franchise Fee | $39,500 |
| Royalty Fee | 7% |
| Brand Fee | 2% |
| Technology Fee | $400 |
| Veteran Discount | Available |
| Required liquid capital | $300,000 |
| Net Worth | $750,000 |
| Total Initial Investment | $534,900 – $1,118,000 |
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How much is Swig Franchise Profit Margin?
As per the current data, The entire 45+ outlets were wholly-owned and operated by the company itself.
The chain has recently begun accepting franchise applications. However, it is important to note that Swig is not currently accepting applications for the following areas: Utah, Arizona, Nevada, Oklahoma, Washington, Oregon, Idaho, Arkansas, Tennessee, Charlotte, NC, Dallas/Fort Worth/Houston/Austin, TX, Southeast Orlando, FL, and Northeast US.
From opening its first outlet in Utah, Swig has strategically expanded its operations to other markets as well.
According to Kona Equity, there has been a significant decline in revenue, plummeting from $23 million in Q2 2021 to approximately $18.76 million in Q1 2023. During the same period, the number of employees also decreased, going from 123 to 87.
However, we advise the interested candidates to check with the company’s officials and get the accurate data, which will help them to take an informed decision.
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What are the alternatives to Swig Franchise?
Undoubtedly, the chain has garnered an immense fan following for its proprietary energy drinks and a few other varieties of cookies. Despite of other brand, Swig has certainly cemented its position in the drive-thru businesses in the United States.
However, here are a few alternatives one can consider checking before finalizing the deal:
Kung Fu Tea Franchise
Kung Fu Tea was established in 2009 with a mission to serve varieties of tasty bubble tea, milk tea, and other options at an affordable prices has certainly gave them an edge over its competitors.
At present, the chain has robust presence of over 350 outlets across the country. The initial investment cost for Kung Fu Tea is relatively affordable than the Swig.
Currently, the initial capital required to own a Kung Fu Tea franchise will range between $123,000 and $422,000, which includes the franchise fee of $25,000 to $37,000.
Read more: How to Start a Kung Fu Tea Franchise – Cost, Fee, & Profit
Dutch Bros Franchise
Talking about an exceptional drive-thru business, How one can miss the Dutch Bros franchise?
Having renowned presence at more than 600+ locations, Dutch Bros could prove to be one of the viable option in the cafe industry. The chain was started in 1992 as a pushcart beside railroad tracks in downtown Grants Pass( Oregon, US) and currently generates an annual revenue of US $677 million.
The initial investment required to establish a Dutch Bros outlet will cost nearly $150,000 to $500,000, which includes a franchise fee of $30,000.
Interested candidates looking for an affordable and experienced drive-thru businesses should seriously consider placing Dutch Bros on top of their research list. You can also check out our in-depth analysis on this.
Read more: How to Start a Dutch Bros Franchise – Cost, Fee, and Profit
How to Get Swig Franchise?
Owning a Swig drive-thru concept is quite straightforward and most importantly, one should be capable of starting at least 5 outlets and must meet its financial requirements.
One can avail the franchise of Swig with the help of following steps:
- Visit its official website and navigate to the franchising window:
- Fill in the details like Name, Email ID, Phone Number, City, State, Postal code, Net worth, and investment frame for it, and other required details.
Final Takeaway – Conclusion
Swig currently operates over 45 outlets across the country and has recently announced plans to expand into other territories through franchising. While the chain has begun accepting franchise applications, it has specified a few cities as exceptions to this opportunity.
The potential candidates should have enough capital to open at least 5 outlets in the territory. The candidates should also meet the financial requirements of at least $300,000 in liquid assets and net worth of $750,000.
The initial investment required to setup set up Swig Drive-thru model will range between $534,900 and $1,118,000, which eventually seems costlier to its peers. Therefore, interested prospects are advised to meet with at least 5-6 outlet owner to understand more about the chain’s growth and support systems.
Good Luck!! Happy Franchising!!
Want to explore more? Then check out below franchising opportunities.
Food & Beverages Franchise, Bakery Franchise, Home Improvement, Car wash, Real Estate, and Tea & Café Franchise
FAQ
How much does it cost to Start a Swig Franchise?
To become an approved Swig drive-thru owner, one may need to invest at least $534,900 and $1,118,000. Furthermore, Swig expects its franchises to open a minimum of 5 stores.
Is Swig Franchise Profitable?
The chain has recently started its franchise program and considering its experience of over 10 years, significant number of following for its Dirty Sodas, and based on the industry standards, one may anticipate a profit margin of 15-20%.
Can you buy a Swig Franchise?
Absolutely, Yes. Swig has recently announced to sell its franchises to the interested candidates and partners. To become an approved franchise partner, one should be capable of investing at least $534,900 to $1,118,000.
