HomeHome ImprovementRoof Maxx Dealership opportunity - Pros & Cons, Cost & Profit

Roof Maxx Dealership opportunity – Pros & Cons, Cost & Profit

Are you an aspiring entrepreneur with a keen interest in the roofing industry? Have you been crawling or searching over internet for a lucrative business opportunity that combines innovation, sustainability, and a growing market demand?

Look no further! In this blog post, we will delve into the exciting world of Roof Max that primarily deals in roof restoration and rejuvenation and has certainly created wave in the roofing industry.

In the dynamic world of roof restoration and rejuvenation, when everybody is searching for a lucrative and reliable business opportunity, one name stands out as an industry leader: Roof Maxx.

If you are passionate about sustainable solutions, eco-friendly practices, and building a successful business in the United States, then this detailed article is your comprehensive guide to the innovative offerings of Roof Maxx.

In this comprehensive Roof Maxx Dealership Opportunity guide, we’ll delve into the Roof Maxx along with its cost, fees, profit potential, and provide step-by-step guidelines to get this franchise. Additionally, we will address common questions that arise regarding Roof Maxx chain, along with its pros and cons.

  • Brand: Roof Maxx
  • Founded: 2016
  • Key People: Mike Feazel and Todd Feazel
  • Industry: Roofing and Home Improvement
  • No. of Dealers: 300+
  • Area served: Nationwide
  • Franchise Fee: NA
  • Royalty Fee: NA
  • Ad Royalty Fee: NA
  • Model: Dealership
  • Est. Initial Investment: $35,000

Overview of Roof Maxx Dealership

Overview of Roof Maxx Dealership

Founded in 2016 by two aspiring entrepreneurs and brothers, Mike Feazel and Todd Feazel, who recognized the need for a more sustainable and cost-effective solution for aging roofs at very early stage, and the Roof Maxx was Born.

Currently, Roof Maxx has emerged as a leading company in the roof restoration and rejuvenation industry with a presence of 300+ dealers across the United states, revolutionizing the way homeowners and businesses approach aging roofs.

With a focus on sustainability and cost-effectiveness, and using a proprietary bio-oil formula, Roof Maxx rejuvenates aging asphalt shingles, restoring their flexibility and preventing further damage.

It is worthy to mention that the proprietary formula or the treatment helps homeowners and business to save thousands of dollars, reduce waste, contribute to a more sustainable future, and ultimately a best-in-class alternative to costly roof replacements.

However, Unlike other businesses, Roof Maxx prefers to chose dealership program over franchising opportunity for an interested prospects. According to its official website, the brand takes pride in its dealership program, empowering entrepreneurs to become certified dealership partners and tap into a growing market demand.

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The Journey of Roof Max

“Roof Maxx not only provides a green solution to a petroleum-based challenge of losing petroleum oils from a shingle, but also can be as low as 20% of the costs of replacing an old roof.”


In 2016, two visionary brothers, Mike Feazel and Todd Feazel, joined forces with a shared mission to revolutionize the roof restoration and rejuvenation industry.

Their collaboration marked the beginning of Roof Maxx, a company dedicated to providing a game-changing approach to roof restoration. United by their vision and entrepreneurial spirit, Mike and Todd set out to challenge the traditional methods of addressing aging roofs.

To mitigate the challenges, they both came up with an all-natural innovative solution that would increase the lifespan of roofs by at least 5 years, reduce waste, and offer a cost-effective alternative to expensive roof replacements.

With their combined expertise and unwavering determination, the Feazel brothers established Roof Maxx as a pioneer in the industry. Their commitment to providing exceptional solutions and transforming the way roofs are restored and rejuvenated has positioned Roof Maxx at the forefront of the market.

Background of Roof Maxx’ Founders

As mentioned earlier, Roof Maxx was founded by Feazel brothers, namely, Mike Feazel and Todd Feazel.

Mike Feazel:

The CEO of Roof Maxx, has over 30 years of experience in the roofing industry and also co-founded Feazel Roofing, a successful roofing company based in Ohio.

It is worthy to share that his deep knowledge and expertise has been instrumental in the development and growth of Roof Maxx.

Todd Feazel:

The COO of Roof Maxx, also has significant experience in the roofing industry. With his expertise in operations and business management, he has played a vital role in shaping Roof Maxx into a successful and expanding company.

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Key Facts on Roof Maxx

Sr No.TypePrivate
1Trade NameRoof Maxx
2IndustryHome Improvement
4Founders Or Parent CompanyMike Feazel and Todd Feazel
5Corporate HeadquartersWesterville, OH, USA
6Number of locations300+ Dealers
7Area servedAcross the United States
9Service offeringRoof restoration and
10RevenueUS $580,000(Projected in 2020)

How much does Roof Maxx Dealership Cost?

Roof Maxx offers dealership opportunities to aspiring individuals looking to enter the roofing industry. Distinct from a traditional franchise model, becoming a Roof Maxx dealership owner allows you to forgo monthly franchise fees and royalty fee.

Instead, you will be responsible for covering the monthly costs of general liability insurance and accounting software.

The cost for starting a Roof Maxx dealership will range between $50,000 to $100,000, and to be accurate, the chain expects a minimum investment of $35,000 from its dealership prospect.

But, where does the investment goes into?

Roof Maxx Dealership Breakup

When considering the initial investment for a Roof Maxx dealership, the majority, approximately 80%, goes towards purchasing the necessary product and equipment. This includes items such as the sprayer, freight costs, and other essential equipment.

Around 15% of the investment is allocated to marketing activities, which involve building a microsite and creating marketing materials to promote your business.

The remaining 5% is dedicated to acquiring business and technology tools, such as a tech stack, insurance coverage, and other necessary resources to support your operations.

Type of FeeCost and Other details
Franchise FeeNA
Min. Dealership investment$35,000
Royalty FeeNA
Marketing CostsAs and when required
Total Initial Investment$50,000 to $100,000

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How much is Roof Maxx Franchise Profit Margin?

Roof Maxx Dealership Profit

The profitability for a Roof Maxx dealers can depend on numerous factors, including the potential market growth in the particular region, average ticket size, and the number of jobs performed in the month.

Nevertheless, According to one of the article published on their official website, Roof Maxx is quite a unique concept that their averages job takes less than two hours and its average ticket size costs around $2,500.

Additionally, based on the information provided, Roof Maxx achieved impressive sales of $500,000 in 2019 that resulted in a profit margin of approximately 50%, eventually showcasing its ability to generate substantial profits.

While there may be some initial challenges for dealers in the early stages, but as the market gains momentum and demand increases, one can anticipate significant net profit margins.

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Why consider owning a Roof Maxx Dealership?

Owning a Roof Maxx Dealership
  1. Low Startup cost:
    • The roofing industry holds significant profit potential, and as a dealer for a Roof Maxx business, you can seize this opportunity with a relatively low initial investment.
      • With an investment of just $35,000, becoming a Roof Maxx dealer presents a highly sought-after business opportunity for individuals across America.
  2. Growing Dealership network:
    • Ever since its inception, Roof Maxx has experienced significant growth and boasts an extensive network of over 300 dealers spread across the market.
      • Ultimately, enabling the dealers to cater to a wide range of customers and solidifying its position as a prominent leader in the ever-growing roofing industry.
  3. Healthy Profit Margin:
    • As an approved dealer, you’ll join a business opportunity that has registered a great numbers with exceptional profit margin.
      • It can certainly appeal individuals looking to establish a successful venture in the roofing industry.
  4. Its a Dealership Program not a Franchise:
    • Roof Maxx takes great pride in its dealership program, which sets it apart from traditional franchises.
      • Unlike franchise systems that require regular payments to the parent company, Roof Maxx dealers can operate their businesses without the ongoing financial obligations typically associated with franchises.
  5. Training and support:
    • Interested franchise prospects can greatly benefit from Roof Maxx’ proven business model and successful track record in operating its dealership networks.
      • Additionally, the Roof Maxx team offers an extensive training program that provides valuable insights into the company’s operations and day-to-day tasks.

Requirements to Own a Roof Maxx Dealership?

  1. First and most important – One should be financially well-qualified and have good credit to become a Roof Maxx dealers, and should be ready to invest a minimum of $35,000.
  2. Interested applicants will be advised to dedicate themselves to the Roof Maxx business and follow the company standards and maintain their legacy.
  3. Interested applicants will have to undergo and complete the necessary training program offered by the Roof Maxx team.
  4. Prospective applicants must possess a strong work ethic and unwavering dedication, as they will be actively involved during the initial stages of their new venture with Roof Maxx.
  5. Interested franchisees should have passion to work in the Roofing and Home improvement industry and should possess the leadership and financial skills to operate a Roof Maxx business.
  6. The new dealers should be committed to sell at least two “totes” (or 540 gallons) of Roof Maxx in their first year, which equates to approximately 40 – 45 average size homes.
  7. Interested candidates are expected to have a truck and trailer or van devoted to carrying the Roof Maxx product.
    • While it is worthy to mention that all the vehicles are advised to maintain current auto insurance on it at all times.

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What are support offered by Roof Maxx Dealership?

  1. Marketing support:
    • The company provides the latest marketing best practices and provide additional support.
      • Their best-in-class marketing team and materials are available for purchase.
  2. Regular support in Sales leads:
    • Roof Maxx provides dealers with a range of marketing materials, including door hangers, yard signs, and mailers. These materials can be valuable tools for dealers to promote their businesses and attract customers in their local markets.
    • Additionally, Roof Maxx offers a National Advertising Program that provides an opportunity for dealers to benefit from extra leads.
  3. Additional Extensive support:
    • As a Roof Maxx dealer, you’ll receive extensive support through Roof Maxx University, weekly dealer community calls, and sales training.
      • You’ll have opportunities to connect and collaborate with other Roof Maxx dealers, fostering a strong sense of community and learning from one another.

Does Roof Maxx Work? | Is Roof Maxx any good?

Undoubtedly, Roof Maxx has established a strong presence in the roofing industry over the years. Their scientifically formulated treatment for roof restoration and rejuvenation has garnered widespread appreciation from numerous satisfied customers and corporate clients.

To achieve the best possible outcomes, Roof Maxx relies on trained professionals, known as dealers, who apply a solution that has undergone extensive research and testing. This ensures that the treatment is effective and reliable in restoring and rejuvenating roofs. The positive experiences reported by many customers attest to the success of Roof Maxx’s solutions.

Moreover, Roof Maxx remains committed to innovation and continuously seeks new treatment solutions. By staying at the forefront of advancements in the industry, Roof Maxx aims to further extend the lifespan of roofs and provide customers with even better results.

Is Roof Maxx legitimate?

Roof Maxx is a reputed and reliable roof restoration and rejuvenation that has experienced significant growth and boasts over 300+ dealers across the United States.

Additionally, They not only provides effective roof restoration and rejuvenation but also stands behind its service with a Five Year Transferable Warranty.

This warranty offers added peace of mind to customers, allowing them to transfer the warranty to a new homeowner if they decide to sell their property within the warranty period.

However, It is advised to do proper research and market analysis or consult two-three Roof Maxx’ customers before opting for their plans.

What are the Roof Maxx Pros and Cons?

Roof Maxx Pros and Cons

Before embarking on any business opportunity, such as Roof Maxx, it is crucial for potential owners to assess the advantages and disadvantages.

By thoroughly evaluating these factors and considering their own capabilities, individuals can make informed decisions.

Let’s discuss its pros;


  1. Cost Effective:
    • It provides a cost-effective alternative to roof replacement, and its average ticket size costs $2500. By using its proven formula, homeowners can extend their roof life without investing a significant chunk.
  2. Nationwide coverage:
    • Roof Maxx has a wide presence of over 300+ dealers across the United States, enabling customers across the nation to find a reliable and trusted roof treatments and professional assistance.
  3. All-Natural Products:
    • The company takes pride in their Bio-formula, which is made from natural and renewable resources, eventually allow its customers to choose environmentally friendly practices and helps in reducing wastes significantly.
  4. Spray based opertion:
    • The entire process involves spraying the treatment onto the roof, enabling any major roof disruptions and modifications.


  1. Limited Applicability/Specially for asphalt roofs:
    • Roof Maxx is only designed for asphalt roofs, and it doesn’t work for roofing material, such as metal or tile as desired.
  2. Not a Permanent Solutions:
    • While the company provides a Five Year Transferable Warranty to EXTEND the roof’s life , but it shouldn’t be considered as a permanent solution.
  3. Coverage Limitations:
    • The company does boasts over 300 dealers nationwide, but it is still in growing stage. The chain is expanding aggressively to capture the undiscovered area to provide their premium services.

While we have provided the necessary pros and cons as per the industry standard, it is always advisable to directly connect with the Roof Maxx team to understand and access your roof’s suitability and future conditions.

How to Get Roof Maxx Dealership?

Becoming a Roof Maxx authorized dealer will cost an initial investment of $35,000 while offering an impressive gross profit margin. Moreover, the Roof Maxx brings numerous benefits, and interested candidates can leverage their expertise and comprehensive support systems.

One can avail their dealership using below mentioned steps;

  1. Visit Roof Maxx’ official website and navigate to the dealership sections;
    • Fill in the necessary details, such as Name, Email ID, Phone Number, Zip Code, and State.

Final Takeaway – Conclusion

Irrefutably, The roofing industry is growing at significant pace and owning a Roof Maxx may prove to be a lucrative opportunity for aspiring entrepreneurs.

They have been receiving positive feedback from their customers and corporate client thanks to its all-natural bio based treatment, effective cost cutting strategy, and in-depth knowledge on roof restoration and rejuvenation.

To become an authorized Roof Maxx dealers, one may need to invest around $35,000 or at max $100,000, which may brings in numerous benefit, including a healthy profit margin of 35-40%.

The Bottom Line – Overall, Roof Maxx has established itself as a brand for reliable and effective option for roof restoration.

In case you are interested in the Home improvement and Roofing Industry and want to take advantage of the opportunity with a reasonable investment, you can take up a Roof Maxx dealership for your location.

So, what are you waiting for? Go and start your entrepreneurial journey with Roof Maxx!!

Good Luck!! Happy Franchising!!

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  1. How much does it cost to Start a Roof Max Dealership?

    Ans: The initial investment required to set up a Roof Maxx authorized distributorship will be around $35,000.

  2. How much does Roof Maxx dealers/owners make?

    Ans: It certainly depends on numerous factor, including the territory, roof restoration demand, brand image, and average ticket size.

    However, considering the Roof Maxx additional support, in-line marketing strategy, and proper & established lead generation system may enable the dealers to earn a healthy profit margin.

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