Have you been looking for partnering with a renowned convenience store? Did your latest visit to Wawa store inspired you to discover more details on it? Is Wawa really offers franchising? Do you have the necessary capital to own it?
If by any chance, you answer was “yes,” you should be curious to discover more about the Wawa – A fastest-growing company-owned convenience store in America. In this post, we’ll cover a detailed article on the Wawa Franchise with its capital required, cost, profit, and step-by-step guidelines to get this franchise – and answer some common questions about the chain.
- Brand: Wawa Inc.
- Founded: 1803
- Key People: Grahame Wood
- Industry: Convenience store
- No. of outlet: 900+
- Area served: United states
- Model: Self-owned and operated
- Franchise Fee: NA
- Royalty Fee: NA
- Ad Royalty Fee: NA
- Initial Investment: NA
Table of Contents
Overview of Wawa Franchise
Incepted in 1803 as a iron foundry, and later expanded its businesses into a dairy farm and processing plant in Wawa, Pennsylvania, Wawa is one of the America’s leading, well-established, and rapidly growing company-owned convenience store chain that specializes in offering a variety of food and beverage options along with its traditional dairy products.
Currently, the chain boasts over 950+ convenience retail stores (over 750 offering gasoline) are located in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida, and Washington, D.C. These stores are quite popular for its large fresh food service selection, such as built-to-order hoagies, freshly brewed coffee, hot breakfast sandwiches, specialty beverages, and a wide range of sides, soups, and snacks.
With its best-in-class and high quality meal offering, and its commitment to customer services, Wawa has certainly involved in a number of philanthropic initiatives that has allowed them to position itself as a prominent leader in the industry. They also operate a number of special program dedicated to provide quality training and development opportunities for its employees.
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Wawa Franchise – The Journey
Undoubtedly, Wawa is one of the experienced candidates in the convenience store industry that had stated as a iron foundry to quickly migrating into dairy to a full fledged convenience store in the United States.
At present, Wawa has over 950+ stores that serves fast-food items and gasoline as well. While there could be several outlets may be planned for future inauguration, but unfortunately, their franchising program is not available for Individual.
Key facts on Wawa
|1||Trade Name||Wawa Inc.|
|2||Industry||Convenience store, Gasoline,|
and Fast food
|4||Founders Or Parent Company||Grahame Wood|
|5||Corporate Headquarters||Wawa, Pennsylvania, US|
|6||Number of locations||900 Outlets|
|7||Area served||PAN US|
|8||Model||Company-owned and operated|
|9||Menu/service offering||Range of Fast food, Gasoline,|
and Convenience store
|10||Revenue||$ 13 billion in FY 20|
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Why Consider Owning a Wawa Franchise?
As stated earlier, Wawa doesn’t have franchising program to any individuals and they have been running and operating it since its launch. There could be several reason for owning a franchise like Wawa and some of them are listed down for reference;
- Experience counts:
- Wawa, as a business carries an experience of over century. Though it has forayed into retail business in 1960, but certainly it has made quite a presence in the market with over 950+ stores.
- Service and Commitment:
- As a franchisee, you may leverage its best-in-class customer service and its commitment to providing high-quality products at affordable prices, leading to a better and regular revenue stream.
- Adopting new technologies:
- Wawa has been investing heavily on testing and adopting new technologies and innovations, such as self-service kiosks and mobile ordering, to improve the customer experience.
- Impressive presence on Social Media:
- Wawa has a strong presence on social media platforms, and with its continuous loyalty scheme and discounts, It has garnered an enormous customer base.
- Expansion in other markets:
- Wawa has been expanding its reach by opening several stores in new markets, allowing them to cater a large number of customers.
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Does Wawa sell Franchises?
Unfortunately, No. Wawa doesn’t sell its franchises. It is purely a privately held company that owns and operates all of its stores. The reason behind that is Wawa wants to maintain tight control over the quality of its products and the customer experience, and in franchising it could be certainly difficult to maintain that.
Often, it is regarded as reputed organization that offers world-class customer experience by providing high-quality products and services. Although, the chain hasn’t opted franchising for its store expansions but has certainly opened several outlets to multiple location across the states.
Can you buy a Wawa Franchise?
Obviously No. To buy any franchises, the chain has to first sell it to the individual. According to the latest info available, all of its stores are company-owned and operated and certainly there is no program to franchise its outlets.
How much does a Wawa Franchise Cost?
Wawa is not a franchise. If you are interested in franchising a convenience store like Wawa, you might need to look for other options, including 7-eleven, Speedway, Circle K, and many more.
Nevertheless, the total initial setup cost for a convenience store like Wawa will be approximately $1 Million to $2 Million with a floor area of minimum 5000 sq feet. Additionally, The above-mentioned initial investment for Wawa business does cover the expenses or fee such as Franchise fees, Marketing Fees, Equipment, and other necessary fees.
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Being a privately owned company and with limited information, it could be difficult to quote the revenue. However, In 2020, Wawa posted a colossal revenue of $13 billion with 850+ stores, making it around $15.29 million in revenue for every store.
Moreover, the revenue figure for each outlet may vary depending on the location, average customer footfall, product and service offerings, and many more.
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Final Takeaway – Summary
Wawa is one of America’s renowned and popular convenience store that specializes in offering variety of fast food options, gasoline, and affordable range of dairy items. Currently, it has over 950+ stores across the states and all of them are company-owned and operated.
The Bottom line – Wawa doesn’t sell its franchises and wants to maintain a complete control over its stores. It holds a strong reputation for offering high-quality products that helped them to attain stable and growing success in recent years. However, if you are interested in its franchising, you may have to look out for other available opportunities.
Good Luck!! Happy Franchising!!
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Can you start a Wawa Convenience store?
Ans: Unfortunately No. Wawa doesn’t have a franchise, and all of its locations are company-owned and operated.
Was Wawa ever a Franchise?
Ans: No. Since its inception, Wawa has been one of the leading and self-owned and operated units. Till now, they haven’t opted for franchising and certainly there will be not any opportunities for it in future as well.